Scaling Small-Business Content to 2.04 Million Words
Khatabook is an Indian fintech startup that provides small businesses with the means to organize their financial records digitally. The company’s ledger service enables businesses to document credits and debuts, receive payment reminders, make transactions, and access business reports, among other functionalities.
The Content Challenge
Khatabook needed to scale its outreach and engagement with small business owners in India by creating educational content about the advantages of digital bookkeeping. However, the company’s requirements went beyond the mere explanation of digital bookkeeping benefits. It also had to attract those ready to start learning how to run a business now and gain access to a large library of articles, guides, infographics, and other resources.
The content requirement included:
- 500 blogs focused on digital bookkeeping
- 1,200 blogs covering new business ideas and how to start them
- Average length of 1,200 words per article
- Fully SEO-optimised content
- Practical, educational content designed for small business owners
This brought the overall requirement to 1,700 blogs, or approximately 2.04 million words of content.
The task included the creation of 1,700 blog posts or 2,040,000 words of content. The critical aspect of the task was its completion rate as Khatabook required at least 50,000 words of content produced per day, or about 250,000 words a week on five working days.
Our Approach
We treated this as a large-scale content operation and assigned content writers according to the topics and content categories they were best suited for. The bookkeeping content focused on making digital financial management easier to understand for business owners who were used to traditional pen-and-paper methods, while the business-focused content took a more practical approach, covering the steps, requirements, costs, and considerations involved in starting different types of businesses.
We also created a structured workflow around topic allocation, research, SEO requirements, writing, and editorial checks. This helped us manage the production volume while keeping the content consistent in terms of quality, structure, and readability.
What We Delivered?
1,700 blogs
Delivered across digital bookkeeping, business management, and new-business guidance.
2.04 million words
Produced approximately 2.04 million words across the complete content requirement.
50,000 words per day
Managed the required minimum production volume of fully SEO-optimised content every working day.
15 team members
Deployed a 15-member team to manage the scale and consistency of the project.
34-day delivery
Completed the full content requirement within 34 days.
The Intended Impact
The strategy was designed to help Khatabook reach a wider audience of small business owners and aspiring entrepreneurs across India.
- Build greater awareness around digital bookkeeping
- Educate small business owners through practical, useful content
- Help aspiring entrepreneurs find information and guidance for starting businesses
- Build trust around Khatabook’s platform through educational content
- Create more opportunities for potential users to discover and engage with Khatabook
The overall aim was to turn a very large content requirement into a useful educational library that could support Khatabook’s visibility and engagement across India’s small-business audience.