Building a Travel Content Hub at Scale
Cleartrip is a travel website which enables customers to book their air tickets, hotel bookings and tour packages in a seamless manner. With an attractive interface, customer-friendly deals and easy online booking, Cleartrip attracts leisure and business travellers to make their holiday plans on this portal.
The Content Challenge
Cleartrip turned to a content writing agency to help them create engaging blog posts about travel. The client’s expectations were ambitious – to produce high-quality content that would drive conversions while also providing readers with valuable information that would aid them in the booking process.
The content brief included:
- 1,000 blog posts about flights between cities
- An average length of 2,000 words per post
- Roughly 2 million words in total
- Content that would assist travellers in their research and booking process
- In-depth information on timing, airports, destinations, deals, discounts, round trips, and hotel bookings
- Deliverables within a three-month timeframe
Ultimately, the client wanted to create a comprehensive resource for travellers that would act as a one-stop-shop for planning trips rather than just another SEO-focused blog.
Our Approach
We created a content strategy that focused on what information a traveller would need when researching flights between two cities. We included everything a customer would have to Google for themselves in one convenient article. We produced content that showcased the value Cleartrip could provide to customers at various stages of their booking process, from researching destinations and comparing prices to learning about the ins and outs of the airline and hotel booking process.
In addition to our writing team, we also dedicated a 4-person team to the project, handling both technical aspects of the content creation process and on-page SEO. Given the scope and scale of the project, we dedicated one of our largest teams to this project to ensure we could deliver this much content while still maintaining the high quality our clients expect.
What We Delivered?
1,000 blogs
Created 1,000 detailed travel articles focused on flights between different cities.
2 Million Words
Produced approximately 2 million words of travel content, averaging 2,000 words per article.
15-Member Team
Deployed a team of 15 people across writing, content operations, SEO, and quality management.
4-Member SEO & Tools Team
Dedicated a separate four-member team to manage tools and on-page SEO requirements.
34-Day Delivery
Completed the entire content requirement within 34 days.
The Intended Impact
The content strategy was designed to help Cleartrip become a more useful resource throughout the travel-planning journey, rather than being considered only at the point of booking.
- Increase visibility across travel and flight-related searches
- Give travellers detailed information in one place
- Build stronger brand recall around travel planning
- Encourage users to consider Cleartrip across flights, hotels, and deals
- Support greater engagement and potential bookings through useful content
The main objective was to facilitate a content-rich travel experience which will drive more customers to the portal and also help in satisfying them with the kind of information provided so that they stick to it to make their travel plans.